McCann Beer

  • Type of project: McCann internal project

  • My role: Designer

  • Responsibilities: Design, Print

  • Tools: Pencil sketching, Adobe Illustrator CC 2017


We (McCann Oslo) decided we needed our very own, custom designed beer can for our social gatherings and events, and this is the result. I hand-drawn the type for the main title that spells out Sannhetsserum in Norwegian which means Truth Serum. The name is inspired by the international McCann payoff Truth Well Told.