Sannhetsserum
McCann Beer

  • Type of project: McCann internal project


  • My role: Designer


  • Responsibilities: Design, Print


  • Tools: Pencil sketching, Adobe Illustrator CC 2017

Project

We (McCann Oslo) decided we needed our very own, custom designed beer can for our social gatherings and events, and this is the result. I hand-drawn the type for the main title that spells out Sannhetsserum in Norwegian which means Truth Serum. The name is inspired by the international McCann payoff Truth Well Told.