OneFit is a network of people and workouts so quick, you’ll have to tie it together to grasp it. OneFit Unlimited is the only all-in-one sports membership in The Netherlands. You get unlimited access to the best fitness clubs, yoga studios, and many other excellent gym and studios.
As a part of the rebranding of the OneFit brand I created a set of icons to be used in print and online. The lace is all about bringing people together with OneFit. An element that will make OneFit stand out from the crowd. The shape is very agile, human and can be used in a lot of different ways.