McCann Oslo Beer Can Design

Type of project: Internal project
Client: McCann Oslo
My role: Designer, Art Director
Responsibilities: Design, Typography, Print
Tools: Sketching, Adobe Illustrator, Adobe Photoshop, Adobe InDesign

The team:
Concept: Calle Hägg, Per Steinar Nielsen
Designer & Art Director: Sofie Nilsson
Copywriter: Per Steinar Nielsen,
Daniel Eraker
We (McCann Oslo) decided that we needed our very own, custom designed beer can for our social gatherings and events – and this is the result.

I hand-drawn the type for the main title that spells out "Sannhetsserum" in Norwegian, which translates into "Truth Serum". The name is inspired by the international McCann payoff "Truth Well Told". The beer is a Saison from a local Norwegian micro brewery.

© Sofie Nilsson 2024