Ruter: Takk for at du alltid kjøper billett
Type of project: Client project
Client: Ruter
My role: Designer
Responsibilities: Graphic Design,
Agency: McCann Oslo
Client: Ruter
My role: Designer
Responsibilities: Graphic Design,
Agency: McCann Oslo
One of several campaigns I worked on for the Norwegian transportation company Ruter during my time at McCann Oslo. The campaign aimed to show that all ticket revenue goes back into maintaining and improving the public transport system—reinforcing the idea that this is why it’s worth always paying for a ticket.
As a designer, I created campaign materials for a wide range of platforms, including outdoor advertising (buses, trams, trains, and metros), digital screens at stations across Oslo and surrounding areas, online banners, and social media content.
As a designer, I created campaign materials for a wide range of platforms, including outdoor advertising (buses, trams, trains, and metros), digital screens at stations across Oslo and surrounding areas, online banners, and social media content.
